Ezine Advertising Myths

The freedom of speech, the lack of education plus the others' herd instinct create some monsters … the myths. It is said "A fool throws a stone into a lake and twenty wise men can not stop the ripples."

Let's see what some ezine advertising "experts" discovered and many other followers spread everywhere they could …

1) Ezine Advertising Does not Work Anymore

Article marketing does not work. PPC does not work. Ezine advertising does not work. Actually for some people nothing works. You know why? They are busy spreading rumors instead of investing in their education.

Well, it's not our problem what other people are doing, but do you know what the real problem is? There is no one "up there" to force us to wear badges.

Whaaat? Badges?

For example, how nice would it be if an "I'm dumb" badge were added to someone who tries to drive with the tank of his brand new Mercedes empty? When that person will tell you, "Hey, those new cars are good for nothing", you'll take a look at his badge, say politely "I see …" and then you'll run away quickly without further telling all your friends the "bad" news you've just heard …

2) The Longer the Waiting Time, the Better the Ezine

If the waiting time for publishing your solo ad is long (over 4-6 weeks), you found a gem. If you read articles about advertising in ezines it's impossible to notice this "wonderful" idea.

Let me tell you something quickly …

During the last 6 months, the waiting time for solo ads to be published in my own "Ezine Advertising Info Newsletter" was at least 2 months. And you know what? My newsletter is NOT a gem. I wish it were, but it's not.

By the way, I just checked something … I'm not wearing any embarrassing bassing ;-)

3) The Higher the Number of Subscribers, the Better the Advertisers' Result

First of all, the result depends very much on you. Therefore, if you promote a poor quality product, if your landing page is not good, if your ad copy the same, it does not matter the number of subscribers. You will fail anyway.

On the other hand, most of the times a very big number of subscribers hides something: the list is stale, or email addresses are purchased leads (a big No-No), or even the number of subscribers is fake.

Let me quote from the most recent report issued by a reputable email marketing company: " Messages delivered to small and medium lists have far greater open and click rates than messages delivered to lists containing 1000 or more subscribers. and click rates, but mailings to smaller lists may be targeted better, contain more relevant content or have more recent subscribers. "(MailerMailer, Email Marketing Metrics Report issued on May 2009)

This report is not based on beliefs or amateur tiny size tests, but on the analysis of over 300 million messages across 21 industries sent through MailerMailer between July 1st and December 21, 2008.

There are many other ezine advertising myths (such as "Buy only solo ads and top sponsor ads.)") But I did not plan to post a novel here …

To Your Success, Whatever You Do!
Adrian Jock

Lowering Child Support Payments Through Unspecified Vacations

You want to pay the fair amount of child support and spend as much time as possible with your kids. Easy, right? Unfortunately, no. It can be very difficult for divorced parents to agree on a child custody schedule that lets them both enjoy their children as much as possible. Usually there is a custodial parent who has the kids most of the time – and the non-custodial parent gets to spend some time with them and pay child support. The non-custodial parent may feel completely helpless about getting more time with the children and he / she may feel like there is nothing they can do to lower the child support payments. Fortunately, there are things a non-custodial parent can do to gain more time with the children – and if they spend more time with the children then the child support payments generally go down. One way to do this is to use unspecified vacations.

Let's start with a fairly typical child custody arrangement. The child visitation schedule is set up so that the non-custodial parent has the children every other weekend. Since the children are most often with the custodial parent, the child support payments will be large. With this visitation agreement, the non-custodial parent has about fifteen percent of the customs time. Negotiating for unspecified vacations, however, can increase this time.

Unspecified vacations are general periods of time set aside in a visitation plan for one parent or the other without any specific dates attached. A typical order would read: "Father may take a vacation with the children each year of up to one uninterrupted week two times per year and must notify Mother of specific dates thirty days prior to vacation." This means that Dad gets two separate weeks a year when he can take the kids – and he can do it whenever he chooses. Attorneys generally use this type of unspecified vacation when parties want the flexibility to go on trips – but not at the same exact days and times each year. Also, it's useful for parents who simply want more vacation options or are uncertain about plans for summer break.

So, the smart parent will look through the calendar and choose vacation times that will maximize the time with their children. The parent should choose the weeks when they do not already have custody of their children. A parent can also look into purchasing a child customs software that will calculate the best time for them to schedule the vacation. We scheduled two of these vacations with the scenario used before – and the percentage time shot up to eighty percent. This is a double bonus for the non-custodial parent. You'll get to spend more time with your child and, since child support payments are based on the percentage of time spend with the child, your child support payments will decrease. And, there's the obvious fact that now you get to take your kids on vacation whenever you want during the year. So, take the money you save in child support and you're on your way!

Oh My – Traveling the Yellow Brick Road to Employment

This week I posted a researcher / admin job on Craigslist. Within 90 minutes I had 75 resumes. Here are 14 things that came to mind when reviewing responses to my listing:

  1. Put your employment objectives at the top of your resume but make them about serving your employer not about YOU. Employment is not about you, it's about an agreement to deliver services for $$.
  2. It's not a good idea to have typos in a resume. I rejected those immediately.
  3. Write in complete sentences and check your grammar and punctuation.
  4. Put a greeting with some info into the email. With 75 resumes there was no way in heck I was going to read a resume without an introduction.
  5. Remember to attach the resume.
  6. At least try to match your qualifications with the job description. Please.
  7. Do not write about your interest in learning to do the job. I need an assistant not an intern.
  8. Do not suggest you would love to work in my organization and know all about it because, you do not: It's Craig's List, I'm under cover!
  9. Include references.
  10. If you have a new job every three months, explain yourself.
  11. Respond early. I opened the emails in chronological order and some early responders where eminently qualified.
  12. Do not send a sexy seductive picture (yep, someone did that).
  13. Do not make me guess your abilities. There's too much competition. You have to make me want to hire you based on your qualifications.

It's tough to make the transition from one field of work to another (eg, retail to administration). Think about how your old / current job keep you the right skills for you new job and explain it in a cover letter. Be creative yet honest.

Affiliate Business – Yes Or No?

So you are trying to decide if you want to get into an affiliate business. There are so many options and you really have no clue. You are getting the emails everyday about making 1000s and millions of dollars and you just do not know what to do. You feel like you are being rolled in a million different directions and at the end of the day you are no closer but you have a heck of a headache.

Getting into an affiliate business does not have to be that confusing. I know as a newbie you want to make it happen but you are also scared about being scammed and left in the dark. I have been there and I know exactly how you are feeling. I made a lot of wrong moves before figuring out the right ones. However that does not mean you have to make wrong moves because you are coming in at a time where you can learn from other peoples mistakes.

In an affiliate business you need to find someone you can trust to help you. Ya, I know that sounds easier said than done but it really is possible. First thing you need to do is sit back and put some thought into what you want to do. Do you have the commitment to make an online affiliate business work? I do not care what anyone tells you. There is no sit back and watch the checks roll in. If that was the case we would all be doing it and we would all be rich.

If you are going to get serious about an affiliate business you need to treat it like a real business. You need to understand that it takes time, commitment, patience and a lot of hard work. You need to understand this is not something that comes over night. However the most important thing to know is that an affiliate business is probably the most rewarding out there. Done properly it is impossible to fail.